Ideation and process
Making eBay shoppable
In previous versions of the eBay app, searching was the primary way of getting to content. I designed a "Shop" channel as a simplified browse destination, surfacing interesting, curated products. This channel gave a taste of the best inventory to new users and also provided inspiration for new shopping missions to all users.
As a starting point, we gathered some of the top categories that users tend to shop by, such as Fashion, Electronics, Motors, etc. These are familiar to both new and old users.
I believed that creating a smooth and intuitive way to navigate categories was a key element for the Shop channel. I went for a image-based approach that encouraged browsing and also differentiated this page from the clean interface in other parts of the app.